What do people do on a church website? So far in an analytics study (Church Website Usage & Traffic Study) of 100 church websites here are the top page destinations:
Top 12 Page Destinations:
1. Service Information- times, directions
2. Pastors/elders/leadership
3. Blog
4. Visitors/ I’m New Here
5. Beliefs/Mission/Values/About Us
6. Our History/Story
7. Weekly information/calendar/news/events
8. Photos
9. Sermon podcasts
10. What To Expect
11. Small group/bible studies
12. Donate
[...] for a bunch of churches and reported on what pages ACTUALLY get the most use. And that is the second part of the research Drew and company have done. [...]
It is educating to see that donations are at the end. People are always people, wherever you go…
On the other hand, pastor/leadership come second – a surprise for me, I didn’t expect people were interested in the “organization” information as much.
Thanks for sharing this, it is a bit of an eye-opener.