Church Website Market Research
The research staff here at ChurchWebsiteGuide.com has been working feverishly for four months on cutting-edge market research that seeks to answer the question, “What are churches doing on the Internet right now that are best practices for effective online ministry?”
35 Years of Analytics
Over one hundred churches representing 20,000 members have participated in our study, and we have over 1,100 survey responses and thirty-five years worth of combined Google Analytics data to help us understand not only what the average church website user experiences, but what individual members experience. We are beginning to see what works, and what does not work.
Conveying Your Message
Our research is exciting and revealing, telling us everything from how churches are using Social Media, to identifying the content most frequently accessed. Ultimately, we wanted to know what brings more people to your website, and what aspects breed user engagement so you can convey your message!
Sample Wide Benchmarks
Although the research cannot measure precisely how many hearts were changed, nor how many souls were won, we are definitely going to be able to measure performance through the sample-wide benchmarks on web usage. Here are just a few of the topics our research will cover:
- What kind of content do users most frequently access?
- What features and functionality are members seeking from a website?
- How much traffic should come from search engines and referrals and what can I do about it?
- What’s a low bounce rate (people leaving the website immediately) for a church website? How do I keep people longer?
- What are the best practices of attracting more online visitors?
- What’s Twitter and does it really make a difference?
- What kind of results can I expect from getting my church on Facebook?
Making an Impact in Your Web Traffic
It’s with great excitement that we present church leaders, designers and developers, really anyone with a passion for church growth on the internet with this research. As we roll out findings over the next few weeks and months, our hope is that anyone involved in growing the Church at large will be able to use our findings to make lasting impact in their ministry’s web traffic.
Next Time: Why your Church Needs to Run Google Analytics
Our first article will look at what Google Analytics, why churches are using web analytics, how many months of analytics the average church has at their disposal, what percentage of churches use Google Analytics as their primary analytics tool, and why your church needs to be running Google Analytics (or another comparable web analytics tool). We’re looking forward to sharing our results with you!
Can you help me answer the following 2 questions: (1) How many % of worldwide websites are used by Christian faith? (2) How many % of internet users visit religous websites. How many visit Christian websites?