Posted by
adminon
February 17, 2010
Church Website Guide has published an article in Christian Computing Magazine for October 2009 titled: “I’m New, the Home Depot Approach to Why Your Church Website Needs to Answer a New Visitor’s Unspoken First Question in 10 Seconds or Less.” You can check out this article about church websites and their most accessed content other than the homepage here: http://www.ccmag.com/articles/articles.php?recordID=214 We have included part of the article below.
I’m New! The Study Results
In our church website analytics study of more than 50 church websites, we discovered that the most accessed content on church websites other than the homepage falls into a grouping we are calling “I’m New”. These are pages related to people attending for the first time, those who are looking for service times or locations, those looking for other information about the church and its beliefs and doctrine, or those who have no knowledge of Jesus Christ.
The most important church website content
For our survey respondents, a quarter indicated that I’m New church website content was the most important to them of all the content on their church website. The only content considered more important was Sermon downloads....